A new e-shop and corporate identity

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It has been 6 years since we last made major modifications to our website. The ideal time to move on came when we decided to change our corporate identity. Thus, we decided to go the whole hog and now we are happy to share the result with you.

The devil is in the detail

Matěj Činčera and Jan Kloss, who work together in the OKOLO studio, have taken care of the modernization of our visual style. The whole concept is based on playing with different fonts, which is reflected in the new Konsepti logo as well as promotional texts. At first glance, the reader can easily confuse the new logo with the original one. The original logotype, starting with a thin font and ending with a thick one, is reversed here, putting more emphasis on the beginning of the brand of the company, which is both visually appealing and more logical in terms of content.

Playing with fonts and emphasis on quality

The idea of thicker and thinner fonts also permeates the entire visual style and its various manifestations - from business cards, through advertising, to personalized gifts for our clients and partners.

 

In addition to the distinctive and characteristic typography, the visual style is based on photographs that capture selected products in detail, showcasing the craftsmanship and material quality of the products we offer.

 

At the beginning of 2020, we made it clear that the e-shop was an important channel for us in the future and its potential had to be fully exploited. We asked professionals from the Praguebest agency to help us with the implementation of the entire project. During the analyses, we decided to stop using the brand D1ONE (by Konsepti) and fully focus on Konsepti in the online world.

 


The new website has surpassed the original solution in many distinctive aspects. We have unified our product catalog, with the range of products that can be purchased online growing from now on. Thanks to the automation of some processes, we are able to process orders faster. We are convinced that we have invested our strength and also considerable funds well to make your contact with us significantly more pleasant.

Enjoy your visit!
 

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