Gruuve

Originally conceived in 2000 as part of the modular Lowseat system, Gruuve takes the central component and reimagines it with modern sensibilities. This updated iteration is sturdier, features softer, rounded contours, and is enveloped in fabric that extends seamlessly to the floor.

Paying homage to the spirit of the 1970s, Gruuve offers a fresh take on the idea of a customizable sofa. Its four fluid, curved modules introduce a sense of dynamism and flexibility, allowing for endless configurations to suit diverse spaces and needs. Whether placed at the heart of a living area to create a labyrinth of cozy, social zones or used as a statement piece in public settings, Gruuve’s charismatic design commands attention.

Adding a personal touch, Gruuve is available in custom-printed fabric adorned with graphics designed by Patricia Urquiola herself, making it a true fusion of form, function, and artistic expression.